Wednesday, December 14, 2005

Women's Dairy Cooperative Holds Trainings

The KAPANIG Mulit-Purpose Cooperative of San Juan, Siquijor, held two trainings recently as part of its efforts to improve its marketing plan.

On Dec. 7 and 8, 2005, the cooperative, composed of 21 members, 20 of which are men, worked to formulate its marketing policies and procedures. Members focused on the four aspects of marketing, price, product, place, and production, during their seminar. Members of the cooperative divided into four groups for the training and composed rough drafts of marketing procedures for each aspect of marketing. Members then presented these to the group to be finalized. An important part of the seminar included a detailed costing segment, which enabled the members to understand the amount of expenses they incur and how that affects their product pricing.

The second session, held on Dec. 14, 2005, was conducted by Helen Hermines, nutritionist at Siquijor Provincial Hospital. The purpose of the lecture was to help the members understand what essential nutritional elements are present in milk and how this promotes health in both children and adults. In this manner members will share information with Siquijodnons as they sell the milk and other milk products, such as yogurt and yema, a Filipino candy similar to caramel. A popular and economical product with children is the cooperative's ice candy, which is made from real milk, unlike other similar products which are made artificially.

Island Fresh Milk, the business of the KAPANIG Mulit-Purpose Cooperative, is the One Town, One Product (OTOP) for the municipality of San Juan, Siquijor.

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